Subscribe to Blog via RSS
Search for Events
Recent Blog Articles
- 4 Great Gifts for Wine Collectors
- Recapping an Epic Tasting of 1968 Cabernet Sauvignon
- A Blow to the Stomach - SF Chronicle to End Standalone Food Section?
- New Pinot Noir and Cabernet Releases from Sojourn Cellars
- Fervor versus Flavors
- Update: Missing Articles on NorCalWine
- Thoughts on the Inaugural Pine Mountain-Cloverdale Peak AVA Tasting
- Body Count - On Describing the Body of Wine
- Lateral Moves North
- Enjoy an Epic Tasting of 1968 Napa Valley Cabernets and Other Upcoming Events
- Charles Banks Acquires Historic Qupé Winery In the Santa Maria Valley Appellation
- Spotlight on the Moon Mountain District Sonoma County AVA
- Tasting the Wines of Andrew Murray Vineyards
- Mendocino Sparkles
- Discovering Mendocino
- Review: New California Wine by Jon Bonné
- 12 Things You Should Know about Sake
- Tasting Report: 14th Annual Mt. Veeder Appellation Tasting
- New Research: How Our Brains Categorize Aromas
- Upcoming Wine Events for September 20 - 23
Recent Wines of the Day
- 2011 Harney Lane Old Vine Zinfandel Lizzy James Vineyard Lodi
- 2006 Santana Supernatural Rosé by Mumm Napa
- 2011 Jekel Riesling Monterey and 2011 Jekel Pinot Noir Santa Barbara
- 2012 Matthiasson Chardonnay Linda Vista Vineyard Napa Valley
- Review from the Cellar - 2010 Qupé Mourvedre Ibarra-Young Vineyard
- 2012 Tres Sabores Rosé “Ingrid and Julia” Napa Valley
- 2011 Testarossa Pinot Noir Garys’ Vineyard Santa Lucia Highlands
- 2009 Lucia Pinot Noir Garys’ Vineyard Santa Lucia Highlands
- Review: 2009 Buccella Cabernet Sauvignon Napa Valley
- 2008 Vin Roc Cabernet Sauvignon Atlas Peak Napa Valley
- 2009 Cornerstone Cellars “The Cornerstone” Napa Valley
- 2009 Laetitia Pinot Noir Single Vineyard La Colline Arroyo Grande Valley
- 2010 Lange Twins Chardonnay Estate Grown Clarksburg AVA
- 2012 Borra Vineyards Artist Series Kerner Lodi AVA
- 2010 Wren Hop Pinot Noir “Fire Messenger” Sonoma Coast
- 2011 Lucia Pinot Noir Soberanes Vineyard Santa Lucia Highlands
- 2011 Roar Chardonnay Sierra Mar Vineyard Santa Lucia Highlands
- 2010 Frostwatch Chardonnay Bennett Valley Sonoma County
- 2007 Smith-Madrone Cabernet Sauvignon Spring Mountain District Napa Valley
- 2012 Voss Sauvignon Blanc Napa Valley
NorCal Wine Blog
Review: Food & Wine Magazine App for iPad
- Wine & Dine
- Written by Fred Swan
- Tuesday, 12 October 2010 07:00
Food & Wine Magazine has released an app for iPad. They previewed the app at the 2010 American Wine Awards ceremony last Tuesday night and released it on Thursday. The app is essentially a digital version of their magazine with an attractive interactive interface and some extra features made possible by its digital nature. The app and the inaugural issue — “the wine issue” — are free for now. There will be a fee for subsequent issues. Whether or not you buy future issues, I think there’s more than enough value in the current one to justify your time in downloading it.
Speaking of downloading time, as with most iPad magazines, getting the app itself is very quick but the magazine files are large and takes a few minutes even on WiFi. You only have to go through that process once for each magazine though, so it’s not a big deal. The attractive design and stunningly good photos alone make it worthwhile. (The photos in the print version are very good, but on the iPad the food shots practically leap out of the screen — absolutely gorgeous.)
The iPad issue also gives you more than just a shiny copy of the printed publication. There is extra content. In the current issue, there are videos of chefs Michael Chiarello and Mario Batali demonstrating cooking techniques and recipes. (The videos are well done, but the app crashes every time I close the video window.) There are also 100 new wine pairings that were put together expressly for this iPad issue.
Here’s a list of the primary articles included in this issue of Food & Wine for iPad:
- Batali’s Eataly - Covering Mario Batali’s new 50,000 square foot “artisanal-food-and-and-wine market and restaurant complex.” Recipes are included.
- Trendspotting - The focus is on Italian-American food.
- Chef Recipes Made Easy - Seattle chef Jason Franey’s recipes are tweaked for home chefs.
- Well-Being - Seamus Mullen, a finalist on last year’s “The Next Iron Chef” series from Food Network, offers healthy tapas recipes.
- The Gastronaut Files - Domenica Marchetti shows how to make ravioli.
- Fast - Grace Parisi of Food & Wine offers 9 recipes for good food you can make quickly.
- Travel - A guide to the “best wine & food” in Canada.
- Sonoma Vineyard Lunch - An article, recipes and videos focused on the wines of Jamey Whetstone’s Whetstone Wine Cellars and wine country lunch prepared by Michael Chiarello.
- Wine Lessons - Sommeliers give their advice on 12 different topics, from “essential gear” to good values in sparkling wine and their favorite web sites.
- Wine and Food Pairing - Recipes for 8 tasty-looking dishes and pairing suggestions.
- Trends - Wine country art and art related to wine.
- 100 Bottles to Drink Right Now - A list of wines that executive wine editor Ray Isle thinks you need to try. [Can anyone drink 100 wines "right away?"]
- 2010 American Wine Awards - Find out which wines really got F&W tasters excited.
- Italy's Lazio - “Eat & drink like a Roman”
- Where to Go Next - 5 new favorite hang-outs for sommeliers.
- Buying and Pairing Guide - Wines from Food & Wine’s 100 Bottles list are arranged into lists by color and price point, then paired with a recipe.
As good as this iPad-azine is, there are things I’d like to see enhanced, or added, in future issues:
- Shopping lists - Give me a button after each recipe that sends a shopping list to Mail or Notes.
- Links - There are a couple of links that take readers to the Food & Wine webpage that itself has links to certain cookbooks on Amazon. That’s not enough. Shouldn’t every chef's name link to a bio? Personally, I think every wine name should also link to the winery, though I imagine that F&W feel they should get paid for that. Restaurants and shops have their addresses, phone numbers and urls listed, but the urls aren’t clickable. This is 2010 folks, if you’re going to include a url in a digital publication, make it functional!
Clickable icons and scrolling for recipes, but non-functional urls
- Interface tweaks - The app is very interactive. There is a lot of scrolling and tapping. Changing the orientation of the iPad can change the layout and make more content visible. There’s also a fairly helpful introduction to the interface that pops up when you first open the issue (and is accessible thereafter via the table of contents). And the “recipe index” is marvelous. But I get the impression that the graphic designers won a few too many battles against the human factors/user-experience people. For some recipes, there is a fixed header (with the title and a photo) that takes up so much room in landscape mode that the scrolling window for the recipe below is too small to be practical. Photo links are easy to spot — marked with a camera icon — but text based links blend in too much with the body text. The video buttons (““tap for video” WATCH MARIO cook!”) are cool, but please tell me WHAT he’s going to cook. Don’t make me watch the video to figure it out
- Finally, I think digizines like this should interact with my digital life more. It would give me a richer experience and be better for the publishers and their advertisers. Why aren’t there opportunities to Tweet things like “check out the the great list of wines in the Food & Wine iPad app?” Why can’t I “like” the app or a recipe on Facebook? Why can’t I tap the address of a listed restaurant to add it to my Contacts? Why can’t I tap the date in the ad for the Food & Wine Classic in Aspen to add the event to my calendar? Publishers need to accentuate the “digi” and move beyond the “zine.”
These mild-mannered suggestions aside, the Food & Wine app for iPad looks great and, if you drink every listed bottle and make every recipe, will keep you busy and gaining weight for at least four months. Check it out!If you enjoyed this article, please share it! Icons for popular sharing services are at the right above and also below.
Follow NorCalWine on Twitter for breaking wine news, information on events and more. Become a fan and join the NorCal Wine community on Facebook. Also check out our comprehensive Northern California winery listings. They are very useful for planning a tasting trip or just getting in touch with a winery.
This article is original to NorCalWine.com. Copyright 2010 NorCal Wine. All art in this article is from screenshots of the Food & Wine Magazine app for iPad and belongs to them. All rights reserved.