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NorCal Wine Blog
Cats and Dogs Blogging Together
- Written by Fred Swan
- Saturday, 26 July 2014 20:55
There are two species of wine bloggers. Within each species, there are many breeds—reporter, diarist, taster, storyteller, etc.—which have analogs in the other. But the two species are very different animals.
For one species, wine blogging is part of a career in or around the wine industry. Their involvement with wine may not pay all the bills yet, but they seriously intend to make that happen. For the other, wine blogging is, and always will be, a hobby. They might hope to cover some costs and receive wine samples, but their blogging is really a pastime, a creative outlet, a way of sharing their experiences.
I’m not saying one species of blogger is better than the other, just that they are distinct. Their goals, outlooks, interests and approaches to blogging contrast clearly. The Wine Bloggers’ Conference has always tried to serve both species. Each is addressed by certain activities within the programs. But the target audiences for seminars aren't overtly identified. Content doesn't give the impression of having been fine-tuned for either segment.
In retrospect, this is at the root of my frustrations with the conference and, I suspect, those of numerous "career bloggers" who have attended. We feel uncomfortable with multiple aspects of WBC that happen to have great appeal to hobbyists. And many careerists feel WBC doesn’t offer them enough unique value to justify their time and travel expense.
My favorite non-tasting seminar at this past conference was Michael Larner’s presentation on Terroir of Santa Barbara County. He was thorough, authoritative, focused and occasionally showed his dry humor. I found the session was very informative and time well spent. Unfortunately, there weren’t more than 25 bloggers in the tent.
Why, in a conference taking place in Santa Barbara County, were there not more people eager to learn about Santa Barbara County? First, the career group, which has much greater interest in the details of soil, climate and geological history, is, at best, 20% the size of the hobbyist camp. Second, Michael’s session was concurrent with two others, each having a title starting with “The Business of.” If you’re a career blogger, all three sessions have appeal. Which do you attend? If you’re a hobbyist, none are particularly exciting. Do you grudgingly attend one or do you sleep in?
My favorite tasting seminar of the conference was “Syrah Territory: Ballard Canyon.” It was instructive, allowed winemakers to address the audience directly and the wines were tremendous. The tasting seminar called “Dig In: Sta. Rita Hills” might have been even better. I’ll never know. These two core seminars on Santa Barbara wine were presented simultaneously.
Many people enjoyed the panel discussion entitled “How the Pros Taste.” I like and respect each of the panelists: Patrick Comiskey, Steve Heimoff and Joe Roberts. Much of the crowd enjoyed these gentlemen’s interplay, stories, enthusiasm for particular wines and occasional nuggets about their tasting habits. But I and a few careerists sitting around me, writhed in frustration, wondering when Steve, Joe and Patrick would tell us how they actually approach tasting: their process, how they characterize tannins, how they weigh various criteria to reach an overall quality assessment, etc. That never happened, but the majority of attendees—the hobbyists—were entertained and left happy.
And then there’s “live blogging.” I loathe it. I understand a winery’s desire for face-to-face time with many small sets of bloggers adn the benefit of having their brand trending on Twitter. I grok the revenue model for Zephyr. I can relate to the happiness and invigoration bloggers experience when learning and tasting so many new things in rapid-fire succession, and having to write/tweet about it under the pressure of 5-minute deadlines.
But I feel badly for the winemakers who can barely make themselves heard in a hall with hundreds of people talking at once. I wonder who, reading at home, can keep up with and benefit from the tidal wave of 80 character (plus multiple hashtags) “reviews.” I mourn for my palate which is required to first taste a fortified wine, then a delicate white, then a pungent Sauvignon Blanc, then a neutral white from a box. Thank Dionysus for the occasional palate-resetting bubbly!
In Tuesday’s article, I’ll offer ideas for restructuring the conference to better serve both hobbyist and career bloggers.
Follow NorCalWine on Twitter for wine news, information on events and more, or friend me on Facebook. This article is original to NorCalWine.com. Copyright 2014. Photo: Wikimedia Commons: Petteri Sulonen. All rights reserved.