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Getting the Wine Bloggers Conference We Deserve

Malloreigh wearing boxing glovesI attended this year’s North American Wine Bloggers’ Conference in Santa Barbara last week. This was the fifth WBC I’ve attended. Some parts of the conference were truly excellent, many were interesting in the moment but not memorable. Others could and should have been much better in my view. The event is a for-profit venture. Attendee feedback is vital to improvement in future seminars, tastings, excursions, presenters and in the conference as a whole.

Zephyr does solicit feedback from bloggers for future sessions. Not all advice is taken. Some is conflicting, impractical or would cut into Zephyr’s profits. The organizers have made changes over the years based on our comments though.

There’s still a lot of room for improvement. And three of the six best events in Santa Barbara that weekend were actually non-sanctioned gatherings which Zephyr didn’t want anybody to attend. I’m concerned, though, that a negative feedback loop is being created. There was even an article this week, from a blogger who wasn’t present at the conference, that did nothing but regurgitate negative comments from attendees.

Some of the criticism is so virulent, and sometimes personal, that the relationship with Zephyr—who don’t react well to complaints anyway—can only become increasingly adversarial. That won’t lead to better conferences. Likewise, the tenor of gripes about individual panelists is such that only people totally desperate for exposure will agree to participate in coming years..

A few months ago, bloggers rightly called Robert Parker out for posting a scathing forum rant about a Jon Bonné/Eric Asimov tasting seminar he hadn’t attended. His comments were based on partially inaccurate missives from his colleagues. We should hold ourselves to the same standards to which we hold others.

I’m not saying some of the criticism isn’t justified. We should keep that criticism constructive and impersonal though. Before we rip into panelists on blogs and social media, we should remember panelists are people with feelings, reputations they’ve built through years of diligent work, and families and friends who may see our posts. We should remember the panelists came to the conference with goodwill toward us, the intent to be helpful and that the only payment they receive is our goodwill in exchange.

Note: Per comments from Allan of Zephyr Adventures (see below), I have edited this article to remove text indicating that Zephyr  employees are not winee industry people or wine enthusiasts.

Follow NorCalWine on Twitter for wine news, information on events and more, or friend me on Facebook. This article is original to Copyright 2014. Photo credit: Wikimedia Commons: Malloreigh - RetouchAll rights reserved.


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