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U.S. Wine Consumption Increases for 17th Consecutive Year

According to the 2011 Wine Handbook, U.S. wine consumption continues to increase. Total consumption in 2010 was 303.1 million 9-liter (112 bottle) cases, up 2.1% over 2009. Total wine spending was $26.9 billion dollars in 2010. Domestic wineries benefitted disproportionately with a 3% increase. While purchases of imported wine dropped 0.9%, purchases of Australian wines here dropped precipitously, 12.5%.

The publicly released analysis related to this particular publication, created by the Beverage Information Group, isn’t very insightful. They say that “As the US economy slowly recovers, the wine industry is regaining its momentum to mark the 17th consecutive year of case gains.  This positive direction is directly attributed to the improving economy and the resulting increase in consumer confidence.” But, if growth in wine sales has continued for 17 consecutive years, then that trend cannot be attributed to improvements in the economy relative to the crisis of 2008-2009. And if their reference was solely to the increase in momentum, rather than the overall increase, then there must have been more significant thoughts they could have shared. While a shift from near flat to 2% growth is massive on a year-on-year percentage increase basis, the actual dollar and unit growth was not hugely significant.

If you have interest in the full report, which does include detailed information about sales, consumer preferences, ad spending and regional breakdowns, the 2011 Wine Handbook is available for $815 from Beverage Information Group.

Disclaimer: Neither I nor NorCalWine are compensated in any way for sales of the 2011 Wine Handbook.

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This article is original to Copyright 2011 NorCal Wine. All rights reserved.