Wine Market Council Initiates U.S. Wine Club Study
Written by Fred Swan
Tuesday, 30 July 2013 20:49
New study will provide members with valuable wine club data
St. Helena, CA, July 29, 2013—Wine Market Council, the non-profit association of grape growers, wine producers, importers, wholesalers, and other affiliated wine businesses, today announced that this September the council will begin an in-depth survey of its members U.S. wine clubs. The Wine Market Council Wine Club Survey will provide participating winery members with valuable data on the overall state of wine clubs, specific data on their own wine club and a comparison of their club to others across the country.
“The wine club study will be insightful for wineries of any size, at a fraction of the cost of hiring a research firm,” said John Gillespie, President of Wine Market Council.
The Wine Club Survey respondents will be asked specifics on why they joined each club, club benefits, winery visitation, club satisfaction, winery communications, club retention, and competition between wine clubs and other channels. The resulting raw data will be given directly back to each winery and Wine Market Council will provide all members with an aggregated wine club survey report. The survey questionnaire will be administered by wineries to club members via an online link, without Wine Market Council ever taking possession of their wine club email list.
“The core of our business is to consistently exceed the expectations of our customers,” said Emma Swain, CEO of St. Supéry Estate Vineyards and Winery. “The Wine Market Council’s wine club data will allow us to keep our promise of delivering extraordinary experiences to our loyal customers and we look forward to gaining this valuable insight.”
How to Participate in the Wine Club Study
Participation in the Wine Club Study is offered to all Wine Market Council producer members. Non-members can join Wine Market Council today by applying online at WineMarketCouncil.com
. Membership is open to wine producers, importers, wholesalers, grape growers, and other wine industry affiliated businesses and organizations. Each member category has its own dues schedule and fees, and member applications are available online at WineMarketCouncil.com
About Wine Market Council
Wine Market Council is a non-profit association of grape growers, wine producers, importers, wholesalers, and other affiliated wine businesses and organizations. The council's mission is to establish the widespread acceptance of wine as a rewarding part of American culture and to report on timely issues and emerging consumer segments in the industry. Wine Market Council provides its members with consumer research that is proprietary to Wine Market Council members, who incorporate it into their strategic planning, marketing and sales execution. Wine Market Council was established in 1994 as a non-profit (501c6) trade association working through all tiers of the U.S. wine industry to grow the wine market. More information can be found at WineMarketCouncil.com
and on Twitter @WineMktCouncil